Top of The News
by Thom Forbes
After years of slacking and losing its once-hefty share of the education market to Google and Apple, Microsoft yesterday introduced a Surface Laptop aimed at college students and a modified … Read the whole story
BEAUTY
by Sarah Mahoney
A new PSA from Philosophy, the Coty-owned cosmetics brand, may signal a shift in the way brands broach the tender conversations that surround women's … Read the whole story
RESEARCH
by Tanya Gazdik
Along with an overall look at which brands stand out most, the rankings explore 27 sectors -- from tech to beer. Top companies are … Read the whole story
FOOD
by Karlene Lukovitz
In the lead-up to the third annual Red Nose Day America, set for May 25, the candy brand will roll out a special vending … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
One of McKenna's first tasks will be to hire a new agency. He is responsible for leading the Mini brand positioning, developing long-term strategies … Read the whole story
TECHNOLOGY
by Aaron Baar
"IT decision makers are an incredibly tech-savvy audience and can be challenging to reach because of their busy schedules," says Sean Galligan, industry lead, … Read the whole story
by Larissa Faw
The road trip is part of Oscar Mayer's stated strategy of getting one of its wieners--now made with no artificial preservatives or by-products--into every … Read the whole story
COMMENTARY
by Jeff Sopko, Op-Ed Contributor
At the end of the day, retail brands need to remember who drives their businesses forward in the first place. Read the whole story
by Steve McClellan
That would be cigarette butts. Who knew? A new campaign from Surfrider and gyro San Francisco intends to make more people aware of the … Read the whole story
by Larissa Faw
Working with global design shop Lippincott, the new identity retains Hawaiian's color palette of purple, fuchsia and coral as well as brand icon Pualani. … Read the whole story