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Apple CEO Tim Cook pledged yesterday to put aside $1 billion in a fund that will promote the creation of manufacturing jobs in the United States. Read the whole story
AUTOMOTIVEMercedes-Benz, which reclaimed Luxury Auto Brand of the Year from Lexus, holds a brand equity score of 73 among Millennials, compared to 66 among … Read the whole story
FOODThe ads acknowledge that all parents make mistakes, show goofy examples of parental "fails," and suggest that parents can make it up to their … Read the whole story
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We're all hoping to find that silver bullet - the single technology solution that will solve for disjointed customer experiences and improve the bottom … Read the whole story
RETAILIn a new marketing campaign launching next week, Staples puts the spotlight on small business owners and facilities personnel who are often in charge … Read the whole story
APPARELGiven that consumers have been especially hard on retailers selling high-end handbags, observers say Coach's results are encouraging. Read the whole story
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One of the biggest priorities for marketers is gaining visibility into the customer journey beginning with uncovering a problem to executing on a solution … Read the whole story
Developed with its lead advertising agency, Opperman Weiss, the "Be the Meister" platform encourages consumers to be "meisters" of their own lives, with the … Read the whole story
Unilever's Brooke Bond Red Label Tea wants to empower Arab women through its "Speak Your Heart" campaign, which seeks to change the perception that … Read the whole story
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Lexus is launching what it is calling a "pivotal" campaign for its new 2018 Lexus LC 500 while Land Rover is launching a campaign … Read the whole story
