Top of The News
by Thom Forbes
Apple CEO Tim Cook pledged yesterday to put aside $1 billion in a fund that will promote the creation of manufacturing jobs in the United States. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Mercedes-Benz, which reclaimed Luxury Auto Brand of the Year from Lexus, holds a brand equity score of 73 among Millennials, compared to 66 among … Read the whole story
FOOD
by Karlene Lukovitz
The ads acknowledge that all parents make mistakes, show goofy examples of parental "fails," and suggest that parents can make it up to their … Read the whole story
COMMENTARY
by Michelle Thomas, Op-Ed Contributor
We're all hoping to find that silver bullet - the single technology solution that will solve for disjointed customer experiences and improve the bottom … Read the whole story
RETAIL
by Aaron Baar
In a new marketing campaign launching next week, Staples puts the spotlight on small business owners and facilities personnel who are often in charge … Read the whole story
APPAREL
by Sarah Mahoney
Given that consumers have been especially hard on retailers selling high-end handbags, observers say Coach's results are encouraging. Read the whole story
COMMENTARY
by Claudine Bianchi, Op-Ed Contributor
One of the biggest priorities for marketers is gaining visibility into the customer journey beginning with uncovering a problem to executing on a solution … Read the whole story
by Larissa Faw
Developed with its lead advertising agency, Opperman Weiss, the "Be the Meister" platform encourages consumers to be "meisters" of their own lives, with the … Read the whole story
by Larissa Faw
Unilever's Brooke Bond Red Label Tea wants to empower Arab women through its "Speak Your Heart" campaign, which seeks to change the perception that … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Lexus is launching what it is calling a "pivotal" campaign for its new 2018 Lexus LC 500 while Land Rover is launching a campaign … Read the whole story