Top of The News
As part of its ongoing strategy to stay relevant to a new class of consumers, Coach is paying $2.4 billion in cash for Kate Spade - a brand favored by … Read the whole story
- RETAIL
"It was a bit of a surprise to have the top three companies so close together in scoring," says Cheryl Fink, Market Force chief … Read the whole story
AUTOMOTIVE"The tagline in the co-branded spot was specifically created for this piece of content," Autotrader's Jessica Stafford tells "Marketing Daily." Read the whole story
SPIRITSIn addition, 15-second spots are running online, including mobile, on Hulu, Kargo, YouTube and Maker Studios, as well as on social channels. The campaign's … Read the whole story
- GAMING
In a new report, "Game On," looking at YouTube targeting of gamers, Strike Social finds that many gaming marketers are creating YouTube advertising that … Read the whole story
PACKAGED GOODSThe program aims to encourage honest dialogue about working out during one's period and break stigma around that conversation, U by Kotex's Jade Applegate … Read the whole story
- COMMENTARY
Tesla has built a brand that runs counter to others in the auto industry. It's an innovative technology company, not an automotive brand. Read the whole story
Colgate has spent a good chunk of its marketing budget in the last few years reminding people to conserve water. Now, it's teaming with … Read the whole story
