Top of The News
by Thom Forbes
The U.S. government says it got just about everything it wanted in a preliminary trade deal that would curtail Mexico's "dumping" subsidized sugar north of the border but a sugar … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"We believe 'pro' describes someone who excels at what they put their mind to or a product that's designed and built to a higher … Read the whole story
RETAIL
by Sarah Mahoney
Unilever's new Dove Men+Care effort looks to expand the paternal universe, encouraging people to honor uncles, teachers, grandfathers and coaches. Read the whole story
COMMENTARY
by Steven Wong, Op-Ed Contributor
As online media channels become overcrowded with brand stories, the styles and skills marketers use to tell them become crucially important. Read the whole story
FOOD
by Karlene Lukovitz
Now, Oreo is demonstrating its genius for keeping the buzz going by surprising some contest entrants out in the real world. Read the whole story
ENTERTAINMENT
by Aaron Baar
"People like entertaining ads. They do well on breakthrough messages," Peter Daboll, CEO of Ace Mextrix, tells "Marketing Daily." "Where we found ones that … Read the whole story
RESEARCH
by Tanya Gazdik
"Not all executives are well-liked, but if yours is, then you should unquestionably exploit his or her likeability to its fullest," Owler CEO Jim … Read the whole story
-
by Larissa Faw
Universal Pictures is promoting "Despicable Me 3" (out June 30) with 3D toppers on New York City taxis, said to be a first. Developed with … Read the whole story