Marketing Daily
Friday, July 14, 2017
  • Coppola Winery Launches Consumer Marketing Push

    Reflecting its founder's legendary storytelling talent, it features a film contest, "imaginative content, an adventurous theme, exclusive festival partners and a branded film." Read the whole story

  • Automakers Deal With Lack of Interest, Skyrocketing Ad Costs

    "This is following a trend we have been seeing throughout 2017 for car shopping in general," Cox Automotive's James Grace tells "Marketing Daily." Read the whole story

  • For Back-To-School Spending, Outlook Is Murky

    NRF's rosily predicts parents will start shopping earlier than last year. Deloitte is less optimistic, although it, too, predicts that the earlier parents start … Read the whole story

  • Jaguar Reveal Sets Guinness World Record; Honda Preps YouTube Debut For Accord

    The vehicle earned an entry in the record books with a 50-foot-long jump, complete with a 270-degree corkscrew-like "barrel roll." Read the whole story

  • Telecom Satisfaction Drops Off At 1-Year Mark

    Evaluating the experiences of more than 11,000 telecom customers, customer experience company InMoment found customer satisfaction drops off significantly after the first year of … Read the whole story

  • Today's Brand Protection Demands Strong Content Game

    Marketers must play a more aggressive game of defense to help mitigate brand risks in today's busy content workflows. Read the whole story