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The American Civil Liberties Union is taking the Washington D.C. Metro to court over its refusal to display four very disparate advertisements - including one by the ACLU itself that … Read the whole story
FOODThe new brand's campaign, launching Oct. 2, will span national television, print, radio, digital/social media and in-store merchandising and coupons. Read the whole story
RETAILThe first collection, called Streetology, focuses on versatile style with hidden performance technology. In six weeks, it shifts to an entirely women-themed collection. Read the whole story
- COMMENTARY
It's helpful to plot the evolution of KPIs, so that you can understanding the emerging possibilities to impact your business more powerfully. Read the whole story
RESEARCHAccording to 90% of the 150 brand marketers surveyed, responsiveness is important, if not critical, to the delivery of an exceptional customer experience. Read the whole story
AUTOMOTIVELast year's Roadkill Nights events attracted 45,000 attendees, generated over 31 million media impressions and over 45 million social media impressions, says TEN's Eric … Read the whole story
- COMMENTARY
This "new" model is just a variation on traditional data co-ops that, in the end, is sub-optimal for participants for a number of reasons. Read the whole story
