Top of The News
by Thom Forbes
Costco's fleeting engagement with the Tiffany trademark has proven to be a costly one. A federal judge in Manhattan ruled yesterday that the Issaquah, Wash.-based warehouse club must pay the … Read the whole story
TECHNOLOGY
by Tanya Gazdik
The IBM Fan Experience application will connect fans to their team and contextually adapts to the needs of each individual user. Read the whole story
RETAIL
by Sarah Mahoney
The new push is meant to start people talking "about building trust and community around - and beyond - climbing walls," the company says. Read the whole story
FOOD
by Karlene Lukovitz
72andSunny New York's campaign, taglined "Say Oui to Pleasure," conveys a French sensibility, with a touch of tongue-in-cheek, in whimsical TV spots directed by … Read the whole story
SPORTS
by Tanya Gazdik
"Through this digital partnership, we're able to position our drivers in a new light and tell visually compelling stories," NASCAR's Jon Tuck tells "Marketing … Read the whole story
Q & A
by Aaron Baar
The former founder and CEO of content management platform Livefyre (which was acquired by Adobe last year), speaks with "Marketing Daily" about the opportunities … Read the whole story
-
by Joe Mandese
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
FOOD
by Steve McClellan
Debuting in the US is the spot :30 Robbery with others to debut in other regions later. All feature situations where "charming" protagonists use … Read the whole story
COMMENTARY
by Becarren Schultz
Today, this is where our field should focus - how to make critical deposits in the bank of human memory. Read the whole story