Top of The News
by Thom Forbes
The conventional wisdom seems to be that Stephen Soderbergh threw the baby out with the marketing budget. Despite a 93% Rotten Tomatoes rating, his $29-million action-comedy "Logan Lucky" finished a … Read the whole story
BRAND MARKETING
by Tanya Gazdik
Royal Caribbean enlisted singer Bonnie Tyler to perform a duet of "Total Eclipse of the Heart" with Joe Jonas of DNCE on its Total … Read the whole story
APPAREL
by Sarah Mahoney
The Playtex launch, which includes a brand video, comes at a time when the bra market is going crazy. Fashion trends are sparking upheavals. Read the whole story
TELECOM
by Aaron Baar
As the "fighter brand" within AT&T's prepaid wireless portfolio, Cricket Wireless looks for sponsorship opportunities that bring its tagline, "Something to smile about," to … Read the whole story
RETAIL
by Sarah Mahoney
Some 42% of shoppers say they had seen some of Walmart's back-to-school messaging, for example, but that's down from 50% at this time last … Read the whole story
TECHNOLOGY
by Tanya Gazdik
AccuWeather uses a mix of paid, earned, and owned media to broaden awareness, from online advertising to social media events, CMO John Dokes tells … Read the whole story
COMMENTARY
by Jeri Smith, Columnist
This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways … Read the whole story