Top of The News
by Thom Forbes
Walmart and Google are putting their best features forward to take on Amazon together in the voice-activated shopping area. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Ram Trucks fans and country music fans share a great deal of 'emotional equity,'" Ram Trucks' Jeff Summers tells "Marketing Daily." Read the whole story
FOOD
by Karlene Lukovitz
Kind is using PR and social media - including an in-house-created time-lapse video of the installation's set-up - to promote the activation. Read the whole story
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by Joe Mandese
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
ELECTRONICS
by Aaron Baar
"We wanted to highlight real life use cases," Christy Hayes, account director at Midnight Oil, tells "Marketing Daily." "At the end of the day, … Read the whole story
RETAIL
by Sarah Mahoney
The average supermarket e-commerce transactions are about five times larger than those bought through Amazon, writes David Bishop, partner at Brick Meets Click. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"As a brand that's steeped in this tradition of keeping our fans prepared to hit the open road, it seemed only natural to take … Read the whole story
COMMENTARY
by Roger Wu
The influencers we work with and hire need their content to be like a tollbooth on the customer's journey on the sales highway. Read the whole story