Top of The News
by Thom Forbes
ith time running out, Fitbit has unveiled its long-in-development smartwatch, the Ionic. Available for wrists everywhere in October, it may be to its chief competitors what a fitness blog is … Read the whole story
ELECTRONICS
by Aaron Baar
"We're seeing billions of photos taken on phones, but we're also seeing data of those photos you love being lost on the back end," … Read the whole story
RETAIL
by Sarah Mahoney
Industry experts are speculating that "The Last Jedi," with a trailer that has already been viewed almost 40 million times, will be among the … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"As an iconic brand, Cadillac has always played a significant role in music, having been referenced in hundreds of songs," Cadillac's Renee Rauchut tells … Read the whole story
BEVERAGES
by Karlene Lukovitz
The beer's "Banquet" ad seems inspired by the "Game of Thrones" craze - although the olden-days court setting depicted here is considerably less gritty … Read the whole story
HEALTH
by Tanya Gazdik
"A digital content series allows us to present these stories in a way that is real, raw and emotional," First Response's Stephanie Berez tells … Read the whole story
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by Joe Mandese
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
PACKAGED GOODS
by Larissa Faw
Moen is currently benefiting from a resurgent U.S. home products market, which impacts over 70% of FBHS's sales. Plumbing sales, in particular, were up … Read the whole story
COMMENTARY
by Aaron Dubois, Columnist
Now is the time for marketers to put guardrails on VR - to protect the vehicle before we lose the keys. Read the whole story