Top of The News
by Thom Forbes
In much the way that interest compounds, the depth and breadth of the Well Fargo scandal continues to fester. Yesterday the bank disclosed that a third-party review uncovered 1.4 million … Read the whole story
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by Joe Mandese
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"This is the largest launch effort we have planned for this car line, and we are very excited about the plan and the creative," … Read the whole story
RESTAURANTS
by Karlene Lukovitz
One prize winner will be selected each week during the show, by Maria Taylor (shown), who is joining the program's crew this season. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Farmers Insurance understands that beyond the physical devastation, the emotional toll can often leave a lasting mark on victims," said Farmers Insurance's Keith Daly. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Passion and loyalty are two attributes that are important to the Hyundai brand, so we feel it's a natural connection," says Hyundai CMO Dean … Read the whole story
APPAREL
by Sarah Mahoney
The campaign stems insights from a survey, based on interviews with 7,000 women ages 18 to 50. The majority -- 53% -- say they … Read the whole story
ELECTRONICS
by Aaron Baar
In a slew of research released in conjunction with IFA 2017 in Berlin, GfK noted sales of smart TVs, smartphones and even gaming PCs … Read the whole story
SPORTS
by Larissa Faw
The media buy -- running only in the greater NYC area -- includes two 30-second spots and two 15-second spots for TV, online video … Read the whole story
COMMENTARY
by Ted Shaw, Op-Ed Contributor
Artificial intelligence is the single most-hyped trend of 2017. If you're lived through big data and digital transformation, you may be skeptical that something … Read the whole story