Top of The News
by Thom Forbes
Just as its products have gotten much more complex than they were a generational ago, so also has Lego's organizational structure. The family-controlled company based in Billund, Denmark, said
yesterday … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The revitalized district is a complement to Lincoln's focus on effortless client experiences and elevated levels of service, according to the automaker. Read the whole story
FASHION
by Sarah Mahoney
"Much like Planned Parenthood's campaign, designers expressed interest in the ACLU, which created an organic launching pad for the initiative." Read the whole story
FOOD
by Karlene Lukovitz
The family advertising tradition began in the '70s, when Frank Perdue and, later, his father, company founder Arthur W., appeared in TV ads. In … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Multicultural buyers continue to grow within the industry, and this is especially true for Honda," Honda's Susie Rossick tells "Marketing Daily." Read the whole story
RESEARCH
by Aaron Baar
According to a McCann Worldgroup study (which surveyed more than 24,000 people globally), assumptions about consumers' attitudes and behaviors toward aging are largely anachronistic. Read the whole story
TECHNOLOGY
by Larissa Faw
The "Job Search" creative plays off Godzilla with GCI version of the client's mascot breaking through an office building to rescue a female executive … Read the whole story
BEAUTY
by Larissa Faw
In addition to a TV spot, the campaign includes in-store signage and a virtual reality experience based on scenes from video in the campaign. Read the whole story
COMMENTARY
by Nick Worth, Columnist
By applying consistent and rigorous TLC and closely following trailblazer empathy brands, marketers can build their own breakthrough brand that touch consumers at their … Read the whole story