Top of The News
by Thom Forbes
Who'da thunk it but apparently the best way to launch a new business is not to suggest that you're going to wipe out mom-and-pop shops - and steal their generic … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
The company says it plans to follow up with a four-part video series, highlighting the stories of women breaking through in a male-dominated industry. Read the whole story
TELECOM
by Aaron Baar
As part of its tour sponsorship, Comcast has launched an entire on-demand destination for Perry's fans, with content including new songs and music videos, … Read the whole story
BEVERAGES
by Karlene Lukovitz
From June 24 through the summer's unofficial end, the Coca-Cola brand used colorful, interactive, musical sample-dispensing vending machines to engage prospective customers and gather … Read the whole story
HOSPITALITY
by Tanya Gazdik
"When young travelers arrive at a hotel, they want to feel completely at home and part of an experience that is reflective of their … Read the whole story
TRANSPORTATION
by Tanya Gazdik
Inspired by what the Mack Trucks brand stands for, Steve Moakler said he wrote the song because it embodies the American values of hard … Read the whole story
MEDIA
by Larissa Faw
The spots will also air top-tier cable networks, and on regional sports networks in key markets. Additional spots have been created exclusively for social … Read the whole story
COMMENTARY
by Jeff Sopko, Op-Ed Contributor
If one tenet holds true for each of these brands, it's that they all understand their customer bases and aren't afraid to create new, … Read the whole story