While the warranty is intended to instill confidence in the brand's products after the diesel scandal, it also helps address affordability, says Autotrader's Michelle … Read the whole story

"There are a lot of channels and opportunities that provide insight; it's necessary to start taking that insight and turning it into a benefit … Read the whole story

The campaign includes digital videos, static and animated banners and an interactive social filter via Snapchat. Peet's is working with San Francisco-based agency Swirl … Read the whole story

The automaker is joining with the app-based, on-demand service providing rides and childcare for kids from preschool to high school in both San Francisco … Read the whole story

The new label requires, for the first time, disclosure of sugar added during food processing (as opposed to naturally occurring sugar) in grams and … Read the whole story

That's according to a new survey released by JWT at Advertising Week NY. JWT's The Innovation Group and SONAR queried a total of 3,000 … Read the whole story

Samuel Irving "Si" Newhouse, founder of Conde Nast Publications, one of the most highly regarded magazine publishing companies among advertisers and agencies, died Sunday. … Read the whole story