Top of The News
by Thom Forbes
If you Google "Google new products," the first thing that comes up is an ad for the Google Store. Fitting, because advertising is still far-and-away how Alphabet Inc. makes its … Read the whole story
CONFERENCE
by Tanya Gazdik
Attendance this year is expected to reach almost 2,700 -- slightly less than last year (which was a record), but better than previous years. Read the whole story
BEVERAGES
by Karlene Lukovitz
The company is stepping up marketing spending on Pepsi and Mountain Dew, including the zero and lower-calorie products under those brands. Read the whole story
RETAIL
by Sarah Mahoney
While online grocery sales still only account for 3.4% of total supermarket sales, that percentage jumps to 5.2% for retailers who have had such … Read the whole story
APPAREL
by Sarah Mahoney
The idea is to create "a seamless shopping experience," aimed at men with a household income of $75,000. "He wants permission to be stylish." Read the whole story
HOME GOODS
by Aaron Baar
"If you have a bunch of stuff, you have it for a reason. This is helping solve the problem of getting stuff off the … Read the whole story
CAUSE-RELATED
by Tanya Gazdik
The campaign addresses the challenges people with Down syndrome confront when they want to follow their professional dreams, get married and live independent, productive … Read the whole story
SPIRITS
by Larissa Faw
The new 30-second Balvenie commercial airs Sundays on CNN, the same day that Anthony Bourdain's CNN show "Parts Unknown" airs. The spot will air … Read the whole story
TECHNOLOGY
by Steve McClellan
The firm is fostering new research on polar bears and the oceans in partnership with environmental groups. The efforts show how the firm's approach … Read the whole story
COMMENTARY
by Ben Legg, Op-Ed Contributor
Start talking to your customers - potential, existing and lapsed - as individuals. Connect with them by tailoring your message, timing, and delivery. Read the whole story