If you Google "Google new products," the first thing that comes up is an ad for the Google Store. Fitting, because advertising is still far-and-away how Alphabet Inc. makes its … Read the whole story
Attendance this year is expected to reach almost 2,700 -- slightly less than last year (which was a record), but better than previous years. Read the whole story
The company is stepping up marketing spending on Pepsi and Mountain Dew, including the zero and lower-calorie products under those brands. Read the whole story
While online grocery sales still only account for 3.4% of total supermarket sales, that percentage jumps to 5.2% for retailers who have had such … Read the whole story
The idea is to create "a seamless shopping experience," aimed at men with a household income of $75,000. "He wants permission to be stylish." Read the whole story
"If you have a bunch of stuff, you have it for a reason. This is helping solve the problem of getting stuff off the … Read the whole story
The campaign addresses the challenges people with Down syndrome confront when they want to follow their professional dreams, get married and live independent, productive … Read the whole story
The new 30-second Balvenie commercial airs Sundays on CNN, the same day that Anthony Bourdain's CNN show "Parts Unknown" airs. The spot will air … Read the whole story
The firm is fostering new research on polar bears and the oceans in partnership with environmental groups. The efforts show how the firm's approach … Read the whole story
Start talking to your customers - potential, existing and lapsed - as individuals. Connect with them by tailoring your message, timing, and delivery. Read the whole story