Counteracting Amazon seems to be the imperative in any business plan these days and the world's largest retailer is no exception. Stories with several distinct angles this morning offer insight … Read the whole story
"I challenge each of you to consider how your brand can take on a bigger role in helping society," Walmart CMO Tony Rogers told … Read the whole story
The video shows a world where women are politicians vowing to help men earn as much as women and read newspapers with headlines like … Read the whole story
The brand and league look to show off the new breed of creative NHL player, who seeks inspiration from a variety of sources, turning … Read the whole story
"We have zero tolerance with our ads being associated with bias, bigotry or hate," Procter & Gamble's Marc Pritchard tells attendees at the ANA … Read the whole story
The video is being featured on Laphroaig's YouTube and other social media channels, and supported with paid online video and social media advertising for … Read the whole story
To kick-start your thinking, here are five examples of established companies rejuvenating their brand through their customer experience. Read the whole story