June 3 - 6, 2024
Wednesday, October 11, 2017
Top of The News
Activist investor Nelson Peltz may - may - have lost the vote to gain a seat on the Procter & Gamble Co. board, but he says he's not going away, … Read the whole story
RETAILBlack Friday will "morph into Cyber Friday, where the top deals and unique shopping experiences will take place, perhaps first and foremost, online," said … Read the whole story
AUTOMOTIVEThe key elements of a new dealership program offered by Hyundai are transparent pricing, flexible test drives, streamlined purchases and a three-day money back … Read the whole story
FOODIn the U.S., the elements include 31 oat-based recipes for each day of the month, which are being promoted in more than 4,000 stores, … Read the whole story
TOURISMThe comical film, featuring an Icelandic comedian, pokes fun at common Icelandic stereotypes, including the Icelandic love for wool and their iconic ring road. Read the whole story
- RESEARCH
After evaluating mergers and acquisitions of the top companies over the past decade, Landor suggests bringing marketers in early to map a game plan. Read the whole story
- PACKAGED GOODS
The media buy runs across Facebook and YouTube to reach the campaign's "sweet spot" of socially conscious 18-35 year olds who are frequent users … Read the whole story
PACKAGED GOODSThe brand refresh includes a new look and tone for all communications channels. It also includes a new logo and tagline, updated package design, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
Michele Burchfield - Blume Honey Water, Founder & President
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July 22 - 25, 2024
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October 2 - 5, 2024
