In the run-up to the release of Call of Duty: WWII, Activision has launched a series of trailers showing groups of gamers "reassembling" to … Read the whole story

"(This is) something the National Football League needs to handle very carefully," says Brand Keys founder and president Robert Passikoff. Read the whole story

Although the brand has no input in the show, and will have no paid integrations or commercials, Eggo has cooked up a barrage of … Read the whole story

It may taste like canned tuna, but Chicken of the Sea is leveraging its brand name in a new campaign raising what it calls … Read the whole story

The NRF says 17% of people planning to celebrate Halloween this year expect to wear pop culture-inspired costumes, up 12% from last year. Read the whole story

Airbnb is waiving service fees to allow hosts to offer their homes near the affected areas to those in need of shelter. Verizon is … Read the whole story