Marketing Daily
Tuesday, November 7, 2017
  • HP Reinvents Giving In New Global Spot

    "HP has no real issues when it comes to brand awareness," Matt Cowling, head of global marketing, consumer PCs for HP, tells "Marketing Daily." … Read the whole story

  • Discover Partners With Big Ten Conference, Big Ten Network

    "Being the official credit card of the Big Ten Conference gives Discover numerous touchpoints to interact and engage with a passionate audience," Discover's Vijay … Read the whole story

  • J.D. Power Cautions Automakers Against Relying On Incentives

    With the 2018 auto sales forecast not looking much better than the current year, automakers are being forced to rethink how they engage and … Read the whole story

  • Progress Still Limited On Reducing Kids' Exposure To Ads For Unhealthy Foods

    Much of the decline in food ads viewed by children on TV is due to less time watching TV. From 2013 to 2016, time … Read the whole story

  • Graduate Hotels Hits The Road In Mutt Cutts Replica

    Graduate is supporting the tour across its various social media accounts and via its individual properties as well as encouraging others to use the … Read the whole story

  • Lack Of Cultural Context Leads Brands Down Difficult Road

    Being proficient in how folks of varied backgrounds might decode different messages also means understanding that advertising is inextricably linked to political matters. Read the whole story