Top of The News
by Thom Forbes
Au Bon Pain, which was sold by founders Ron Shaich and Louis Kane in 1999 so that they could better focus on building Panera Bread, was reacquired by the company … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Jim Zabel will be responsible for all facets of marketing for Volkswagen of America, leading the development and evolution of the Volkswagen brand. Read the whole story
ELECTRONICS
by Aaron Baar
"Everybody has a unique story, and this campaign is a way for us to celebrate what 'real' looks like and all of its varying … Read the whole story
AIRLINES
by Tanya Gazdik
"The objective is to become the preferred airline in the Bay Area," Natalie Bowman, Alaska Airlines managing director of marketing and advertising, tells "Marketing … Read the whole story
ELECTRONICS
by Aaron Baar
"As we move into the holiday season, our marketing campaigns will continue to convey the highly immersive, transformative nature of PlayStation VR," Mary Yee, … Read the whole story
COMMENTARY
by Holly Pavlika, Columnist
IPG just announced it has a zero tolerance policy in light of all the recent allegations and news reports in the wake of the … Read the whole story
HEALTH
by Tanya Gazdik
The campaign aims to increase brand awareness and engagement and drive user acquisition by reinforcing the global impact Fitbit has had, Fitbit CMO Tim … Read the whole story
APPAREL
by Sarah Mahoney
The brand says the addition of Beckham will lead to "a bold new Reebok x Victoria Beckham collection" that it expects to debut late … Read the whole story
-
by Larissa Faw
Big Lots is pivoting away from the typical holiday spot that paints an aspirational and often times unattainable holiday image to embrace perfectly imperfect … Read the whole story
-
by Larissa Faw
The&Partnership will spearhead all aspects of Chico's brand marketing and execute an integrated campaign to support the brand's relaunch. Media agency m/SIX, the full-service … Read the whole story