Top of The News
by Thom Forbes
Now that Peugeot-owner PSA Group has its hands on the Opel and Vauxhall steering wheels, it intends to drive the brands to a destination that former-owner General Motors had a … Read the whole story
RETAIL
by Sarah Mahoney
Meanwhile, JC Penney unveiled "The JCPenney Holiday Challenge," a marketing campaign that encourages customers to make a game out of finding bargains at the … Read the whole story
CAUSE-RELATED
by Tanya Gazdik
Companies with efforts focused on veterans include Ram and parent company FCA, Home Depot, Super 8 and Men's Wearhouse. Read the whole story
BEVERAGES
by Karlene Lukovitz
Consumers who buy one of the six packs, priced at $5.99, by Jan. 18, can also submit their scanned receipts to get a $5-off … Read the whole story
HOME GOODS
by Tanya Gazdik
The spot strikes the perfect balance between humor and realism, says Jackson Pettit, brand manager, Stainmaster. Read the whole story
COMMENTARY
by Monique Serbu, Op-Ed Contributor
An approach that combines digital and traditional advertising into a cohesive, well-thought-out campaign is likely to be most effective. Read the whole story