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Now that Peugeot-owner PSA Group has its hands on the Opel and Vauxhall steering wheels, it intends to drive the brands to a destination that former-owner General Motors had a … Read the whole story
RETAILMeanwhile, JC Penney unveiled "The JCPenney Holiday Challenge," a marketing campaign that encourages customers to make a game out of finding bargains at the … Read the whole story
CAUSE-RELATEDCompanies with efforts focused on veterans include Ram and parent company FCA, Home Depot, Super 8 and Men's Wearhouse. Read the whole story
BEVERAGESConsumers who buy one of the six packs, priced at $5.99, by Jan. 18, can also submit their scanned receipts to get a $5-off … Read the whole story
HOME GOODSThe spot strikes the perfect balance between humor and realism, says Jackson Pettit, brand manager, Stainmaster. Read the whole story
- COMMENTARY
An approach that combines digital and traditional advertising into a cohesive, well-thought-out campaign is likely to be most effective. Read the whole story
