Top of The News
by Thom Forbes
Super Mario will be bringing his wrenches and magical brand of justice to the big screen if a deal being discussed by Nintendo and animation studio Illumination Entertainment gets signed. Read the whole story
RESEARCH
by Tanya Gazdik
The shift to digital away from traditional media reflects changing media consumption habits of target audiences, Gartner's Anna Maria Virzi tells "Marketing Daily." Read the whole story
RETAIL
by Sarah Mahoney
The stepped-up offering also increasingly pits Walmart.com against Amazon, which is emerging as fashion's most unstoppable force. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"At Nissan, we value the importance of diversity within our overall marketing communications," says Lanae Jackson, Nissan's multicultural marketing manager. Read the whole story
BEVERAGES
by Karlene Lukovitz
"Both ads show how these athletes' moms, and milk, have seen them through their journey to becoming a champion," Victor Zaborsky, vice president of … Read the whole story
ELECTRONICS
by Aaron Baar
"We have been quite successful in terms of selling products, but people were unsure what brand they were interacting with," Heidi Arkinstall, Logitech's chief … Read the whole story
COMMENTARY
by Hanna Fritzinger, Columnist
Next year will be an exciting one to watch as niche marketing's tentacles reach into the world of blogs, affiliate links, and other forms … Read the whole story