The wobbly bricks-and mortar sector took another hit broadside yesterday as The Bon-Ton Stores announced that its third quarter comparable store sales decreased 6.6% and it will be closing 40 … Read the whole story
The drop in other countries' perception of U.S. governance "suggests that we are witnessing a 'Trump effect' following President Trump's focused political message of … Read the whole story
"Very few brands have the ability to emotionally connect with consumers quite like Tesla, says Edmunds Executive Director of Industry Analysis Jessica Caldwell. Read the whole story
Over the last 10 years, Subaru has donated more than $94 million to its local and national charity partners, including the ASPCA, Make-A-Wish, Meals … Read the whole story
Holiday ads, using the "Rock this Christmas" theme, are set to high-energy tunes from the likes of Pete Townsend, the Black Eyed Peas and … Read the whole story
The new campaign, developed with pro bono creative and media services, features notably upbeat creative and a media plan that spans radio, TV, digital/online, … Read the whole story
The internet-connected stationary bikes maker's new campaign suggests gifting of one of its products can be "truly life changing," says Carolyn Tisch Blodgett, svp … Read the whole story
Viewers were reminded of the time Trump ridiculed Florida Sen. Marco Rubio during the Republican debates for needed water as he spoke. Rubio Got … Read the whole story
"TEN's enthusiasts are especially influential and make between four and six make/model recommendations a year," Genesis' Kate Fabian tells "Marketing Daily." Read the whole story
The new service, they said, is designed to help CMOs work with peers, academics and a variety of experts to innovate marketing accountability. Read the whole story
To ensure our brands are continually growing and learning with the world, we must consider how we're embracing and capitalizing on these dominating trends. Read the whole story