Top of The News
by Thom Forbes
After weeks of negotiations, CVS Health announced yesterday that it is buying Aetna, the health insurance giant based in Hartford, Conn., for $69 billion in cash and stock in a … Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Current CMO Uwe Ellinghaus plans to return to Germany. His resignation was prompted by health issues which will require surgery and a six-month recovery. Read the whole story

TELECOM
by Aaron Baar
"When people think of Verizon, they often view us as only a wireless carrier but the reality is, technology is at the core of … Read the whole story

BEAUTY
by Sarah Mahoney
In its first month following the September launch, Tribe Dynamics reports that the singer's Fenty Beauty line, sold at Sephora, generated a cool $72 … Read the whole story

BEVERAGES
by Karlene Lukovitz
This is the first Alexa skill from Moet Hennessy, and the first champagne-focused skill to date, according to the brand. For the present, the … Read the whole story

RETAIL
by Sarah Mahoney
Best Buy's announcement comes as retailers continue to tinker with their holiday playbooks, heading into the heart of the holiday season. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Kian's sophisticated natural language processing ability also allows shoppers to ask specific questions on hundreds of topics. Shoppers can do all of this without … Read the whole story

BEVERAGES
by Joe Mandese
Pepsi got an unexpected social media bump this week when a fisherwoman from New Brunswick, Canada, pulled a lobster from the Atlantic Ocean that … Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Each winner and a guest will travel to Russia, where they will ride in a vehicle accompanying the team bus convoy and watch them … Read the whole story

RETAIL
by Larissa Faw
The service offers customers inspiration to help them plan their perfect Christmas. Users opt-in to receive daily tips on food, hosting and presents. Read the whole story
COMMENTARY
by Haley Robinson, Op-Ed Contributor
Brands should pay attention for two reasons. Read the whole story