Top of The News
by Thom Forbes
Pantone has announced that the "complex and contemplative" Ultra Violet, a blue-based purple that "communicates originality, ingenuity, and visionary thinking that points us toward the future" is its
color of … Read the whole story
APPAREL
by Sarah Mahoney
The new approach has called for a stepped-up content approach as well, answering questions about "how to tie a tie, pack a blazer, or … Read the whole story
ENTERTAINMENT
by Aaron Baar
"Spotify's offering has delivered on the concept of discovery," Danielle Lee, Spotify's global head of partner solutions, tells "Marketing Daily." "Likewise, our audience, artists … Read the whole story
RESEARCH
by Tanya Gazdik
Companies are facing a Catch-22 with customers, who are frustrated when brands fail to deliver relevant shopping experiences but who also are concerned about … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The campaign aims to show new and existing customers how they can shop, gift and give back with ease and peace of mind this … Read the whole story
RETAIL
by Sarah Mahoney
Disney grants some 9,000 wishes each year, through theme parks, cruises, TV and movie set visits and meetings with Disney characters. Read the whole story
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by Larissa Faw
IDT Telecom and its agency, Dentsu's Gravity, are introducing the company's first holiday TV spot to raise awareness for its Boss Revolution services. The … Read the whole story