Top of The News
by Thom Forbes
Campbell and Hershey both announced deals yesterday in the thriving healthy snacks sector. The Camden. N.J.-based soup company, which also has a presence in sugary and salty delectables with its … Read the whole story
RETAIL
by Sarah Mahoney
Costco's resilience to the e-commerce threat is impressive, writes Karen Short, an analyst who follows the retailer for Barclays, calling it "well insulated from … Read the whole story
RESEARCH
by Aaron Baar
"For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI," … Read the whole story
COMMENTARY
by Norman Guadagno, Op-Ed Contributor
Somewhere in the process from strategy to creative to flight, there must be a simple check to determine if the marketing has potentially lost … Read the whole story
CAUSE-RELATED
by Tanya Gazdik
The scope of the work includes a three-minute brand video to drive donations, new logo, brochure, email template and pitch copy the organization can … Read the whole story
PETS
by Tanya Gazdik
Last year's sponsorship marked Royal Canin's first year as the presenting sponsor, as the company took the reins from sister brand, Eukanuba. Read the whole story
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by Larissa Faw
Shoe Carnival and agency 22squared are entering the final stages of the shoe retailer's holiday campaign with a media spend that "increases significantly" since … Read the whole story