Top of The News
by Thom Forbes
Sue Kroll, the well-connected and long-tenured guru of worldwide marketing and distribution at Warner Bros., is stepping down to take a three-year deal to produce movies for the Burbank-based studio. … Read the whole story
BEVERAGES
by Karlene Lukovitz
As part of the sponsorships, Fiji is served on trays, with its branded straws, to guests on the red carpet, as well as offered … Read the whole story
RETAIL
by Sarah Mahoney
Best-selling brands included Threshold, KitchenAid and Keurig in the home category, the Nintendo Switch in electronics, and L.O.L. Surprise dolls and the LASER X … Read the whole story
RESEARCH
by Aaron Baar
To woo consumers, brands not only need to "outperform and overdeliver," they need to show some shared values and innovate within their categories, says … Read the whole story
FOOD
by Larissa Faw
The ads first launched on digital channels in December and will expand into an integrated social campaign and a revised website that will launch … Read the whole story
RETAIL
by Larissa Faw
The home improvement retailer and its agency 22squared developed the campaign to inspire consumers to think about room-by-room designs and innovations they might incorporate … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
When it comes to sensitive social and political issues, silence is not always golden. From civil rights to race relations to immigration, consumers increasingly … Read the whole story