Top of The News
Sue Kroll, the well-connected and long-tenured guru of worldwide marketing and distribution at Warner Bros., is stepping down to take a three-year deal to produce movies for the Burbank-based studio. … Read the whole story
BEVERAGESAs part of the sponsorships, Fiji is served on trays, with its branded straws, to guests on the red carpet, as well as offered … Read the whole story
RETAILBest-selling brands included Threshold, KitchenAid and Keurig in the home category, the Nintendo Switch in electronics, and L.O.L. Surprise dolls and the LASER X … Read the whole story
- RESEARCH
To woo consumers, brands not only need to "outperform and overdeliver," they need to show some shared values and innovate within their categories, says … Read the whole story
FOODThe ads first launched on digital channels in December and will expand into an integrated social campaign and a revised website that will launch … Read the whole story
RETAILThe home improvement retailer and its agency 22squared developed the campaign to inspire consumers to think about room-by-room designs and innovations they might incorporate … Read the whole story
- COMMENTARY
When it comes to sensitive social and political issues, silence is not always golden. From civil rights to race relations to immigration, consumers increasingly … Read the whole story
