Marketing Daily
Thursday, January 11, 2018
  • Diet Coke Looks To Revive Sales With Redesign, Flavors

    The tagline for the supporting campaign, from Anomoly, "Because I can," is already being featured in online advertising, the brand's Twitter channel and its … Read the whole story

  • Unlimited Cellular Users Rely Less On WiFi Networks

    Consumers who have unlimited data wireless plans use two-thirds more data than those on limited plans, according to The NPD Group. As a result, … Read the whole story

  • Lands' End, Counting Sears Out, Plans New Stores

    Back on track after last month reporting its first quarterly profits in two years, it is righting the missteps of a period of inconsistency, … Read the whole story

  • Omelet Breaks First Campaign For Princess Cruises

    The integrated ad campaign includes a long-form film, and two 30-second spots that will air nationwide. Additional short films will run online across multiple … Read the whole story

  • Serving The Squeezed Middle

    Four pillars for brands to help the emerging and existing middle class. Read the whole story