After studying some 14 months of "fragment-nation," Kantar Consulting chief knowledge officer J. Walker Smith explains why in today's polarized times storytelling matters more … Read the whole story

The Super Bowl ad creative is also meant to "take the sassiness and charm that [Wendy's] fans have come to love on social and … Read the whole story

Last year, Yellow Tail became the first wine brand in nearly 30 years to advertise on the Super Bowl by making local ad buys … Read the whole story

In the ad, residents of an artificial world, designed to seal in all that's healthy and seal out all that's "bad," freak out when … Read the whole story

The brand is airing a new commercial set to air directly after the game, highlighting the day after the Super Bowl as the supposed … Read the whole story

Although Apple defended second place in the ranking -- with brand value rebounding to $146.3 billion after the 27% decline last year -- its … Read the whole story

The creative is based on the insight that average British person has 60% DNA from somewhere in Europe with the ad celebrating the cultural … Read the whole story

Pandora is partnering with the Ad Council and programmatic shop A Million Ads to test a new ad platform that enables personalized versions of … Read the whole story