Top of The News
by Thom Forbes
Barnes & Noble is laying off workers following a dismal holiday season but it has hired a new chief merchandising officer and appears intent on focusing on streamlining and revamping … Read the whole story
BEAUTY
by Sarah Mahoney
P&G is launching the Old Spice Red Collection, available in shampoos, antiperspirants, deodorants, body washes and spray, during a rough period for men's grooming … Read the whole story
FOOD
by Karlene Lukovitz
The event is designed to treat fans and spur social buzz, but also to help publicize the research, which supports the premise that candy … Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The 2018 Chicago Auto Show bills itself as the biggest, much to the chagrin of its neighbor in Detroit and the nation's other big … Read the whole story
TECHNOLOGY
by Aaron Baar
A new campaign airing this week carries the theme, "What matters," and expresses how the company's aviation, healthcare and power innovations affect three lives. Read the whole story
APPAREL
by Larissa Faw
This message falls under Under Armour's broader "Unlike Any" campaign, which "celebrates female athletes who have shattered expectations, challenged the status quo and risen … Read the whole story
BRAND MARKETING
by Larissa Faw
To coincide with New York Fashion Week, Diesel and its agency Publicis Italy are introducing an authentic knock-off store called "Deisel" on Canal Street, … Read the whole story
by Laurie Sullivan
"A two-way relationship is more valuable than a one-way impression," said Randall Rothenberg, Interactive Advertising Bureau CEO, kicking off day two of the IAB … Read the whole story