Top of The News
by Thom Forbes
McDonald's this morning released the details of a five-year plan to restrict half of its Happy Meal offerings to platters with 600 calories or fewer with 10% of calories from … Read the whole story
TELECOM
by Aaron Baar
The AT&T-owned pre-paid wireless brand gives silently happy characters a voice in new ad campaign extension, and a more proactive tagline. Read the whole story
APPAREL
by Sarah Mahoney
It intends to keep investing in digital initiatives, which this year got 45% the company's total investments, and it forecasts online sales to grow … Read the whole story
BEVERAGES
by Karlene Lukovitz
"Strong sales combined with high conversion indicate that Keurig is implementing the right advertising and pricing strategies online," and Dr Pepper Snapple should be … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Younger, more avid outdoor enthusiasts are clamoring for brands with real performance, not bygone pedigrees. They're rejecting the increasingly generalist L.L. Bean brand for … Read the whole story
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by Larissa Faw
While not directly aligning with the Winter Olympics, Ancestry.com is referencing "America’s greatness in sports on the international stage" with a new campaign that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There now are some market moves to put some location to good use, as in finding an available place to park a car -- … Read the whole story