Top of The News
by Thom Forbes
More than five years after Pershing Square Capital's William Ackman launched his quixotic but persistent battle against multilevel marketer Herbalife, it has all sputtered to an end with the investor … Read the whole story
RETAIL
by Sarah Mahoney
"When it comes time to buy the kids gym shoes and soccer cleats, you'll see more parents saying, 'Let's go to Dick's' as a … Read the whole story
SPIRITS
by Karlene Lukovitz
Debate over whether JLaw's role is sexist may prove even more visibility-enhancing than real-life Russia investigation. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The campaign from Duncan Channon launches March 5 and includes two national TV spots with the tagline "The Genius Way to Buy a Car." Read the whole story
RETAIL
by Sarah Mahoney
Shelagh Stoneham, senior vice president, marketing for Chico's, tells "Marketing Daily" the new campaign is an attempt to reinforce the brand perception with loyal … Read the whole story
COMMENTARY
by Alan Siegel, Columnist
How to build a distinctive brand voice. Read the whole story
SPORTS
by Tanya Gazdik
Kellogg made the fourth biggest gains in ad awareness but was tops in buzz and word of mouth, likely due to backing athletes who … Read the whole story
COMMENTARY
by Amanda Silvia, Op-Ed Contributor
Forty percent of respondents do not have ad-blockers active on any device. The most common reason for this is not being bothered by ads. Read the whole story
TECHNOLOGY
by Steve McClellan
The campaign, from agency Blk-Ops, will progress with stories from innovators leveraging AI technology to execute groundbreaking ideas. Read the whole story