Top of The News
by Thom Forbes
Brentford, U.K.-based GlaxoSmithKline will pay $13 billion to purchase Basel, Switzerland-based Novartis' 36.5% stake in a joint venture they've maintained for some familiar over-the-counter
healthcare brands marketed worldwide. The move … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The bias toward utility vehicles (of all sizes) reflects the market demand, according to Stephanie Brinley, principal automotive analyst at IHS Markit. Read the whole story
APPAREL
by Sarah Mahoney
The brand is using different techniques with global influencers for the launch of LiteRide, Crocs CMO Terence Reilly explains to "Marketing Daily." Read the whole story
COMMENTARY
by Kai Henniges, Op-Ed Contributor
Once the reset button has been hit on consumer data, contextual targeting can help rebuild a degree of trust between advertisers and consumers. Read the whole story
RESTAURANTS
by Karlene Lukovitz
Lusby comes from MullenLowe Mediahub, managing accounts including Chipotle, JetBlue, Ulta Beauty and Staples. Read the whole story
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by Richard Whitman, Columnist
Oh sure, especially if you want to open yourself (and your brand) to accusations that you're racist. Read the whole story
by Larissa Faw
The "Be Safe Out There" campaign, from Campbell Ewald, reminds drivers that it is not a matter of if but when a driver or … Read the whole story
COMMENTARY
by Or Shani, Op-Ed Contributor
What do marketers want from AI platforms? While destressing marketers from the day-to-day complexities of campaigns is a noble goal, it's still a secondary … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A shopper would use a mobile phone or a device provided by the store to summon a drone, which the consumer could then direct … Read the whole story