Marketing Daily
Thursday, April 12, 2018
  • Minute Maid Revamps Social For 'Real' Family Moments Campaign

    The brand's "refreshed" social accounts include Twitter, Instagram, Facebook and Pinterest, and it's employing influencers, as well as digital advertising. Read the whole story

  • Armor All Enlists John Cena To Appeal To Millennials

    "John Cena's broad influence and specific appeal to this younger audience can help the brand be more relevant," Spectrum Brands' Jamie Kistner tells "Marketing … Read the whole story

  • New Spotify, Hulu Bundle Puts A Value On Value, Convenience

    The deal gives users just one bill to pay. That may be inducement enough for some users who now complain there are too many … Read the whole story

  • Gen Z Spending Up: Nike Loses, Adidas, Vans Gain

    In social media, teens continue to name Snapchat and Instagram as favorites, followed by Twitter. Facebook, preferred by only 8%, is stabilizing. Read the whole story

  • Time Is The New Bling

    Time is more a brand experience than brand message. Brands need to show how they can make something easy. Read the whole story

  • BMW Opens Campus To Develop Autonomous Vehicles

    The BMW Group has opened its autonomous driving campus in Bavaria, where it will centralize development of fully automated driving. BMW is in the … Read the whole story

  • Formica Corp. Launches First TV Spots

    The creative stars Leanne Ford, of the new HGTV show "Restored by the Fords," to illustrate how do-it-yourselfers can easily tackle home improvement projects. Read the whole story

  • AT&T Takes Virtual Reality On Tour To Combat Distracted Driving

    AT&T is tapping virtual reality in an attempt to cut down on distracted driving. As part of its 'It Can Wait' campaign, the company … Read the whole story