"We have a unique philosophy regarding sponsorships, and work with each partner to create a customized program," Churchill Downs' Kristen Warfield tells "Marketing Daily." Read the whole story

This year, Hisamitsu will come to Philadelphia, passing out samples of its patch everywhere from the Liberty Bell to the 72 steps to the … Read the whole story

The deal spans TV, digital, special events and retail across all Utz snack brands. Read the whole story

Volvo sought to better understand how commuting and traffic drive stress levels amongst Americans, and what factors might help drivers decompress and find their … Read the whole story

With Story, Macy's will have "the ability to communicate a singular theme and focus on that, which is incredibly interesting to people," says Magid's … Read the whole story

In today's special edition of "Marketing Today," I interview Pras Michel, who, as a founding member of Fugees, is a multi-platinum recording artist and … Read the whole story