Top of The News
by Thom Forbes
In forking over $16 billion yesterday for the controlling interest in the Indian e-commerce site Flipkart, Walmart says it is investing in one of the the "most attractive retail markets … Read the whole story
SPORTS
by Tanya Gazdik
"Life Needs Sports," the first work for the brand from Droga5, will key in on culturally relevant moments across a variety of sports. Read the whole story
BEVERAGES
by Karlene Lukovitz
The names this time are on peel-off labels, with sweeps entry codes below -- and prizes including shareable experiences like baseball game tickets. Read the whole story
RETAIL
by Sarah Mahoney
The new campaign includes black-and-white TV ads slated to break May 13, with the only color coming from the employee's shirt. Read the whole story
AIRLINES
by Tanya Gazdik
Spirit recently unveiled self-tagging for checked bags. This newest advancement allows customers to have more control over their check-in experience on the new kiosks. Read the whole story
RESEARCH
by Tanya Gazdik
The segment's annual buying power has grown to $986 billion, up 257% since 2000, and this consumer group continues to make gains as tech-enabled … Read the whole story
COMMENTARY
by Mike Henry, Op-Ed Contributor
Brand suitability is subjective, and it is incumbent upon every brand to decide on a strategy that its team can stand behind. Read the whole story