Top of The News
by Thom Forbes
Rockport Group, which markets Aravon and Dunham shoes as well as its own eponymous brand and its Cobb Hill collection, filed for Chapter 11 bankruptcy protection in Delaware yesterday as … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"By featuring real technicians, unscripted and passionate, we are showing drivers that we take caring for their vehicles as personally as they do," says … Read the whole story
BEVERAGES
by Karlene Lukovitz
The spots spoof pharma ad cliches, while reflecting the reality that health scares do, in fact, often drive folks to start consuming POM Wonderful. Read the whole story
TELECOM
by P.J. Bednarski
The ad campaign will be all over TV starting today - they are Mint Mobile's first commercials ever, with more to come, probably via … Read the whole story
RETAIL
by Sarah Mahoney
Etsy says it isn't just reaching out to consumers, but to its 1.9 million sellers through emails, social media, and its Shop Manager dashboards. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
My news alerts for Tesla have been busy the last few days. Today, Musk addressed the company's management structure in a memo. Read the whole story
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by Larissa Faw
If the forecast from Zenith holds, 33% of luxury brand advertising will be placed in digital channels -- up from 30% in 2017. Read the whole story
PACKAGED GOODS
by Larissa Faw
Social ads on Facebook, Instagram and YouTube are designed to reach across a variety of potential buyer lifestyles. Read the whole story