Top of The News
by Thom Forbes
It was not a good day for a couple of moguls of the Post-industrial Age who have become so much more than they originally set out to be, raising questions … Read the whole story
RETAIL
by Sarah Mahoney
Marvin Ellison brings considerable expertise to Lowe's. He spent 12 years at the Home Depot in senior positions, including running U.S. stores. Read the whole story
TECHNOLOGY
by P.J. Bednarski
Acer says it has a marketing campaign with Amazon and will be promoting its computers' systems with Alexa on Amazon's site. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Traditional sales techniques - free donuts and showrooms stuffed floor-to-ceiling with balloons - are replaced with two children who state the case clearly and … Read the whole story
BEVERAGES
by Karlene Lukovitz
The country star is promoting the revived Pepsi Stuff loyalty program, with prizes including meeting him and attending one of his Pepsi-sponsored performances. Read the whole story
by Steve McClellan
Interpublic's UM is the incumbent and will participate in the review, according to the client. Read the whole story
COMMENTARY
by Mark Viden, Columnist
Brands need consistency and authenticity. Read the whole story
RETAIL
by Sarah Mahoney
The retailer has also been attracting new customers through its small-scale partnership with Amazon, offering customers an easy way to return Amazon goods. Read the whole story
SPIRITS
by Tanya Gazdik
"Monkey Shoulder is made for mixing, so it only makes sense that we put a spin on classic cocktail moments with the Distortion Tour," … Read the whole story
COMMENTARY
by Amanda Silvia, Op-Ed Contributor
Despite the race for companies to develop and deliver 5G to their customers, survey findings show that only 27% are likely to switch carries … Read the whole story
FOOD
by Larissa Faw
The "Doodle Method" campaign is an original scripted six-episode series that follows a quirky life coach, Lindsay Conner, in her quest to help people. Read the whole story
TOURISM
by Larissa Faw
The new logo, brand and name will be used to promote the brand to tour operators, consumers and the media across seven key overseas … Read the whole story
COMMENTARY
by Alan Hart
In this week's episode of "Marketing Today," I interview Jay Livingston, chief marketing officer at Bark, the company that created the immensely popular BarkBox, … Read the whole story