Top of The News
by Thom Forbes
"Nestle's insular, complacent and bureaucratic organization is overly complex, lethargic, and misses too many trends," Daniel Loeb of activist hedge fund Third Point, wrote in a letter to Nestle CEO … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The choice of hummingbird characters was a natural decision to feature in creative promoting a product called "Nest," says Sean Henry, Calabash's executive producer. Read the whole story
BEVERAGES
by Karlene Lukovitz
The video of six-year-old's time in charge is part of Anomaly's "Serve Your Self" campaign to convey that small changes add up to holistic … Read the whole story
APPAREL
by P.J. Bednarski
It kicks off its month-long advertising campaign with an ad in which it urges viewers to "donate confidence" by bringing in their used clothing … Read the whole story
PHARMA
by Tanya Gazdik
The goal of the campaign is to encourage consumers to adopt healthy habits while screening, such as taking "blink breaks." Read the whole story
COMMENTARY
by Anne Bologna, Columnist
Cannes needs to get back to its mission of inspiring and elevating the industry in a way that integrates the content with the ways … Read the whole story
by Larissa Faw
The Ad Council is introducing its first-ever story-driven chat experience on a mobile platform to raise awareness about the consequences of underage drinking and … Read the whole story
by Chuck Martin
Best Western Hotels has teamed with IBM Watson Advertising to create a new, artificial intelligence-powered interactive ad. The Best Western Watson Ad aims to … Read the whole story