Top of The News
by Thom Forbes
Casper Sleep, which has been disrupting the mattress business since it launched online four years ago, opened some eyes last week by announcing it will expand from one permanent retail … Read the whole story
BEVERAGES
by P.J. Bednarski
Space Force is expensive enough that every sip could remind the imbiber that only the recently enacted tax cuts can allow such luxury. Read the whole story
HEALTH AND BEAUTY AIDS
by P.J. Bednarski, Sarah Mahoney
P&G's effort is based on research findings that one in five American girls have left school early or not shown up at all because … Read the whole story
RESTAURANTS
by Karlene Lukovitz
New study defines five target groups based on emotional needs, as well as demographics. Read the whole story
MOBILE
by P.J. Bednarski
"Why are Apple's new iPhone ads so annoying?" asks a new study by by consumer-experience firm UserTesting. Read the whole story
by Joe Mandese
In a surprise development, The Association of National Advertisers published a report sponsored by six industry suppliers on Thursday: Acxiom, Drawbridge, Experian, LiveRamp, Signal … Read the whole story
RETAIL
by Sarah Mahoney
JCPenney announced the opening of new Baby Shops in 500 of its stores, following Walmart's news of a shop-by-style nursery destination. Read the whole story
by Joe Mandese
It's no secret that the marketing industry has been shifting from "data-based" solutions to "identity-based" ones, but a new report published Thursday by the … Read the whole story