Top of The News
by Thom Forbes
Appointment is key part of strategy to move company away from making toys toward "managing and monetizing its brands," says one report. Read the whole story
BEVERAGES
by Karlene Lukovitz
In addition to the latest ads in the prolific Wieden + Kennedy series, brand will sell updated versions of its sales-driving NFL team cans. Read the whole story
PHARMA
by P.J. Bednarski
Ads pick up on the vivid way sufferers describe their headaches. In one, powerful ocean waves crash within a woman's skull. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"The commercials highlight the brand's relentless pursuit to achieve leadership in automotive innovation," Audi's Ken Bracht tells "Marketing Daily." Read the whole story
HEALTH AND FITNESS
by Sarah Mahoney
The Denver-based boutique fitness chain demonstrates ballerina moves in all-digital campaign, "Pure Effect." Read the whole story
HOSPITALITY
by Tanya Gazdik
Interactive Room 301 will be available at the Kimpton Everly Hotel in Los Angeles for three months, with additional interactive rooms at other Kimptons. Read the whole story
by Chuck Martin
The new store is located in downtown Seattle, home of the other two Amazon Go stores. Read the whole story
by Larissa Faw
Campaign focuses on small, independent brewers as opposed to "craft" brands masquerading as small, but actually owned by conglomerates. Read the whole story
by Joe Mandese
At a time when trust issues seem greater than ever before, a new global study from Salesforce shows its bottom line effect for brands. … Read the whole story
-
by Richard Whitman, Columnist
Kudos to Nike for not shying away from the controversial Colin Kaepernick, but instead embracing his right to express himself and making his value … Read the whole story