Top of The News
by Thom Forbes
The plan calls for driving sales through boosting investment in e-commerce, refreshing existing brands with sustainable ingredients, and focusing on international markets with high growth potential. Read the whole story
FASHION
by Sarah Mahoney
Retailer launches Artesia, a boho-style brand it hopes can win back some of its departed customers. Read the whole story
PHARMA
by Tanya Gazdik
Pain pills seem as easy to obtain as soda, so Cresco's creative team built a faux vending machine to look like it dispensed opioids. Read the whole story
FOOD
by Karlene Lukovitz
A separate sweeps, for Super Bowl LIII tickets, requires using codes on specially marked bags. Read the whole story
SPORTS
by Tanya Gazdik
Rakuten branding will be integrated throughout Spartan's global ecosystem of events, digital advertising, content and merchandise. Read the whole story
GAMING
by P.J. Bednarski
The 90-second PlayStation spot, with the tagline "Be Greater," played during NFL's season debut and led consumers to the online store. Read the whole story
by Gavin O'Malley
Digital news reaches 88% of millennials in a month, compared to 80% of adults 38 and older, according to a Nielsen report. Read the whole story
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by Larissa Faw
The ads for the NYC pop-up operating Sept. 22-Oct. 7 cheekily offer the chance to take a "Subway to Norway." Read the whole story
by Chuck Martin
The assistant enables communication with the vehicle, and like other voice assistants, is activated with a phrase, in this case: "Hey, BMW." Read the whole story
by Larissa Faw
Gillette Venus is bypassing the traditional agency model to work directly with women creators on the new "Her Shot" campaign. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Marketers, driven by the promise of lower cost and better/faster execution, often find the grass is not much greener on their own side vs. … Read the whole story