Top of The News
by Thom Forbes
FDA commissioner Scott Gottlieb floated several possible actions to curtail e-cig use by underage youth, including a possible ban of flavored e-cigs. Read the whole story
BEVERAGES
by Karlene Lukovitz
A branded-content video, filmed in Patagonia, targets millennials with a new craft beer's scientific-yet-exotic origin story. Read the whole story
RESEARCH
by Tanya Gazdik
Nine of the top 10 brands in the 22nd annual Brand Keys 2018 Loyalty Leaders list are digital brands. Read the whole story
APPAREL
by Sarah Mahoney
Bonobos is adding more-inclusive sizes in its clothing to welcome new customers into the fold. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Seven of the top 20 brands in the fourth annual Brand Relevance Index released Wednesday have female CMOs or heads of marketing. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The effort demonstrates how versatile the cargo space is in the model, which was completely redesigned and re-engineered in 2017. Read the whole story
PHARMA
by Tanya Gazdik
Chris Melillo formerly served as senior director of stores North America for Nike, Inc. from May 2010 to September 2016. Read the whole story
by Larissa Faw
The "Don't just move. Move your Lee" campaign is designed to illustrate how Lee helps consumers move "forward, accomplish, and progress," and remain stylish. Read the whole story
COMMENTARY
by Alan Hart
A discussion with Alex Withers, Chief Sales/Marketing Officer, InMotionNow, a creative workflow software platform that powers creative collaboration in the cloud. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If you're upset by the campaign that Nike put forth, you really need to do some self-evaluation. Read the whole story