Top of The News
by Thom Forbes
Smartly is a line of everyday toiletries like razors, dish soap and toilet paper, set to go on sale in mid-October. Read the whole story
FOOD
by Karlene Lukovitz
The CPG food giant looks to go beyond brand extensions to fuel growth with "disruptive" food innovations. Read the whole story
TRANSPORTATION
by Tanya Gazdik
The FTR 1200 is a "dramatic first step" to "expand the brand's reach to a wide range of riders and riding segments." Read the whole story
CAUSE-RELATED
by Tanya Gazdik
Chevrolet's continued support for breast cancer awareness underpins the brand's community-focused marketing platform, Chevy Cares. Read the whole story
MOBILE
by P.J. Bednarski
The money will go to a hurricane relief organization, Team Rubicon, which gives military veterans a way to extend their service experience. Read the whole story
by Larissa Faw
Brands now use tech to understand the human behind the computer. How can they communicate that empathy in messaging? Read the whole story
COMMENTARY
by Melynda Fuller
'Tastemade' is currently helping Subway to develop and market new sandwiches inspired by consumer trends the digital video publisher uncovered. Read the whole story
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by Richard Whitman, Columnist
The firms are using the content, conceived by in-house creative team at Impossible Foods, to promote their new partnership. Read the whole story
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by Larissa Faw
The campaign introduces a "beer cloud" that stands nine feet high and can empty a 50-gallon keg in under three minutes. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Number one: A focused presentation with a clear goal sharpens the deck. Read the whole story