"It's a sad day for American retail," says a consultant. "When you are in the retail business, it's all about newness. But Sears stopped innovating." Read the whole story
A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday approaches. Read the whole story
Walgreens is running a marketing campaign, including TV spots airing throughout the season. Ads emphasize that vaccines are a way to protect those around … Read the whole story
"This was our biggest campaign to date, including new media outlets for us," Lindsey Vanderbilt, Kopari director of marketing, tells "Marketing Daily." Read the whole story
New payment tech come on the heels of Visa's recent renewal with the International Olympic Committee through 2032. Read the whole story
"We're not a flashy start-up," says a FileMaker exec. New ads emphasize that the Apple subsidiary is as reliable as ever. Read the whole story
Promotional cliches like "bleeding-edge" harm a company's credibility, according to Bospar's survey of 1,000 B2B U.S. "decision makers." Read the whole story
The ANA study showed that 90% of respondents still work with external agencies as well, and that the in-house agencies provide a range of … Read the whole story
Does that single form of personalization outperform all others? That's what these academic researchers seem to imply. Read the whole story
The company has expanded its focus from primarily lower-end Medicaid patients to attempt to become one of Massachusetts' largest health plan providers. Read the whole story