Top of The News
by Thom Forbes
The company reported a decline in both its snacks business and breakfast foods even as it has increased spending on advertising and promotions. Read the whole story
CUSTOMER EXPERIENCE
by P.J. Bednarski
Online review service Trustpilot, now aggressively trying to make its mark in the crowded North American market, surveyed consumer attitudes about reviews. Read the whole story
FOOD
by Karlene Lukovitz
For a few hours in lower Manhattan, a "magic" machine will take your undesirable candies and pop out Reese's in exchange. Read the whole story
RESEARCH
by Tanya Gazdik
"Companies who prioritize stakeholder trust as part of their competitive strategy are much better positioned to weather trust incidents," says Accenture's Bill Theofilou. Read the whole story
PETS
by Tanya Gazdik
GroundTruth is able to reach potential pet adopters on their mobile devices via real-time targeting of mobile users near PetSmart locations. Read the whole story
RETAIL
by Sarah Mahoney
New ads star Grammy-nominated R&B star Leon Bridges Bridges singing "Now That We Found Love," and feature upbeat moves and striped sweaters. Read the whole story
CAUSE-RELATED
by Tanya Gazdik
"At [our] farms, hens are raised with respect and dignity according to Certified Humane's Free Range standard," says a Nellie's Free Range Eggs spokesperson. Read the whole story
by Chuck Martin
The California Department of Motor Vehicles has granted Google spinoff Waymo the first permit in the state to start driverless testing on public roads. Read the whole story
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by Larissa Faw
The Dallas Mavericks and Clear Channel Outdoor are introducing what they say is the largest OOH augmented reality activation to date in the U.S. Read the whole story
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by Richard Whitman, Columnist
When you're trying to promote a product like a pre-poop spray, a little scatological humor goes a long way. Read the whole story