J. C. Penney Co. says that comparable-store sales sank 3.5% for the nine-week holiday period, even as other stores had a booming season. Read the whole story

InBev will run eight ads for five brands: Budweiser, Bud Light, Michelob Ultra, Stella Artois, Bon & Viv Spiked Seltzer. Read the whole story

The male-targeted frozen food brand did a clever workaround on Super Bowl day in 2017, but it's ponying up for the real thing this … Read the whole story

"Movies have always been an interesting area we've evaluated, but needed to align the best message with the right cultural fit," says Discover. Read the whole story

"CPO campaigns are a bit different in it that we are not selling a specific model," BMW's Hardy tells "Marketing Daily." Read the whole story

Fans will vote for which player they want to see in an isolated camera live-stream; Twitter users can watch that player for second half. Read the whole story

Majority of U.S. adults who plan to buy a new car say the choice will be influenced by technologies included in car. Read the whole story