Steve Carell, Lil Jon and Cardi B take Coke head-on by declaring, in response to a perennial in-restaurant question: "Pepsi Is More Than OK." Read the whole story

CVS, which last year announced a major push to rid its beauty aisles of airbrushed and photoshopped images, boasts it's already 70% there. Read the whole story

The song shown being rehearsed appears to support the sentiment that "Advertising ruins everything." Read the whole story

8K is the latest in TV technology, but there's one problem: the technology always gets there ahead of the content. Read the whole story

The trendy sensory phenomenon lets the "Big Little Lies" actress induce tingles by pouring the organic beer from a bottle. Read the whole story

The actors, as their 'Dude' and 'Carrie Bradshaw' characters, promote Stella's clean water partnership with Water.org. Read the whole story

Gen Z and millennials are the most open to adopting alternative modes of transportation, says Cox Automotive's Isabelle Helms. Read the whole story

Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on … Read the whole story

Marketers are moving away from gender-based stereotypes with targeting strategies, but many are uncertain how to do it. Stereotypes remain strong in products for … Read the whole story

A new study suggests VR has the potential to change how consumers think about shopping and how they approach their relationships with retail brands … Read the whole story