Campaign includes a 10+-minute documentary style film, a Vice content/ promotion partnership, and a campaign website urging people to be "convivialists." Read the whole story

When the Legacy marketing breaks in the fall, it will include the tagline: "Love. For All The Right Reasons," says Subaru's David Sullivan. Read the whole story

"AT&T has employed numerous deceptive tactics to mislead consumers into believing that it currently offers... a fifth generation wireless network," says the complaint. Read the whole story

According to Tinder profile data of more than 400 18- to 22-year-olds, this generation avoids being vulnerable or giving revealing statements. Read the whole story

"The app works like the Tinder dating app by allowing users to swipe right or left to scan through the contents inside other users' … Read the whole story

A number of brands are using Sunday's broadcast to introduce new creative to reach the expected 20-plus million audience. Read the whole story

CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's game --- but says out-of-home viewing was even with 2018 total. Read the whole story

The Sacramento Kings have partnered with MGM Resorts International to allow basketball fans to predict the outcomes of game quarters to win virtual prizes. Read the whole story

Key to his victory was Mastercard's extension of its iconic "Priceless" campaign in 2018 to "Start Something Priceless." Read the whole story

Of the $744 million brands spent on influencer marketing in 2018, $102 million was wasted on fake followers, according to a new report from … Read the whole story

Nearly a third (29%) of retailers plan to add augmented reality within the next thee years and 9% already use it, according to a … Read the whole story